Programmatic Advertising Course Syllabus
Embark on a Journey of Success with Our Programmatic Advertising Curriculum!
Elevate your expertise in programmatic advertising with our comprehensive curriculum. Our Programmatic Advertising course syllabus covers everything you need to know to excel in this dynamic field. From understanding programmatic principles to mastering advanced optimization techniques, our curriculum is designed to equip you with practical skills and industry insights. Explore topics like ad fraud prevention, attribution modeling, and programmatic campaign measurement, guided by experienced instructors. Join us and unlock your potential in programmatic advertising.
Marketing Links
Programmatic Advertising Training Curriculum
Embarking on a journey to master the intricacies of programmatic advertising requires a robust framework. A well-designed Programmatic Advertising certification syllabus ensures comprehensive coverage of essential topics. From understanding the programmatic ecosystem to mastering real-time bidding strategies, the Programmatic Advertising training curriculum provides a solid foundation. Students delve into ad tech infrastructure, audience targeting, and campaign optimization techniques. With a tailored Programmatic Advertising course curriculum, individuals gain the expertise needed to excel in this rapidly evolving industry. The benefits of a comprehensive Programmatic Advertising certification curriculum extend beyond acquiring theoretical knowledge. Such a Programmatic Advertising training syllabus equips individuals with practical skills vital for success in the dynamic digital advertising landscape. With a focus on real-world applications, students gain expertise in ad buying, targeting strategies, and campaign optimization.
Syllabus
Introduction to Programmatic Advertising
- Evolution of programmatic advertising
- Online advertising platforms
- Understanding IAB
- Concept of programmatic advertising
- What are audience data
- Future of programmatic advertising
- Benefits of programmatic advertising
- Challenges of programmatic advertising
- Compare Google Ads with Programmatic
- Various ad frauds
Real-Time Bidding
- Different types of programmatic advertising
- Understanding RTB & its components
- The working principle of RTB
- Understand the difference between Programmatic buying & RTB
- Bid Request
- Bid Response
Programmatic Deals and introduction to SSP and DSP
- Different types of deals/auctions in programmatic advertising
- Introduction to DSP
- Introduction to SSP
Publishers and Advertisers in RTB
- Understanding Ad Exchanges and Ad serving
- Ad Network Vs Ad Exchange
- Understand SSP
- How SSP works
- Different SSP’s
- Understand DSP
- How DSP works
- Different DSP’s
- Meta DSP
ATD and Audience Data
- What is ATD’s
- How ATD is different from DSP
- Types of audience data
Data Management Platforms
- Understand DMP
- Different DMP platforms
- DMP for advertisers
- DMP for publishers
- How DMP users are billed
Ad Servers and Attribution Models
- Ad Servers
- Line Items and Publisher tags
- Understanding attribution
- Different attribution models
- Comparison between the different attribution models
Ad Units, Display Ads, and Video Ads
- Understanding Ad Units
- List and understand the different ad types
- Understanding different web feeds
- Video Ads
- IAB standards for video ads
- VAST Vs. VPAID
- Recommendation widgets
Cookies and Different Auction Pricing
- Understanding Cookie
- Different types of cookies
- First price RTB auction
- Second price RTB auction
- eCPM
- Important terms related to programmatic advertising
Ad Verification and Waterfall Model
- What is Ad Verification?
- Need for Ad Verification?
- How Ad Verification Works
- Ad verification vendors
- Working on the waterfall model
Ad Trafficking
- What is Ad Trafficking?
- Who is an ad trafficker?
- Ad Trafficking and Display Trafficking
Understanding Advertising Technology Updates
- GDPR
- Ads.Txt
Pick the convenient date of your choice and register!
This program allows you to pick a date of your choice. Kindly pick a date from the calendar and submit your preferences.
This program offers one-on-one training as well with customizable options, including syllabus, duration, course fee, competency, tools, job support, and more, catering to learners unique preferences.
LearnNThrive has the highest number of training dates available most days(Weekend or weekday or combination) of the month and hence you are free to pick a date of your choice and request more details.
We promise & try to arrange the best as per your choice ( You ask for it and we will make it happen for you!)
- Weekend Classes
- Weekday Classes
- Time zone of your choice in order to get more discount/lowest price possible
- Learner comforts are the highest priority
- Lowest Price in the market assured if a quote is submitted
- Ran the classes without postponing
- Customisation as per the needs
- Best Facilitator in the industry
Why LearnNThrive?
500+
Placed400+
Hiring350+
Industries100%
Success RateIf you are registering in group's you can avail a discount ranging between 15% to 40% !
Programmatic Advertising Course Syllabus
Globally Renowned Trainers
The best Trainers from across the globe ! You can find all of the renowned trainers here.
Enquiry
Why Corporates Prefer LearnNThrive To Upskill Their Teams
As a one-stop training service provider, we strive to be versatile and scalable to the needs of our clients with vast experience in the industry. Our hands-on approach is the most effective way to ensure the quality of our services. We work with a large number of companies who extensively appreciate the high-quality work delivered by us and the top-notch training we provide.
Our partners
Key Points
- 400+ Companies Association Across Geographies
- 20+ Trending Technology resources sourced
- 10+ Certifications Made An Impact on the organizations
- Work satisfaction and capabilities improved by 30% on an average
- All Companies & Countries Compliant
- Pre & Post Training Support
- Transformed 3000+ Companies & Counting
- Huge Pool Of Consultants & Facilitators To Cater To Any Kind Of Need
- Customized Learning As Per The Corporates/Team's Preferences
- Platformed Based Learning
- Efficiency increased by 60%
