Programmatic Advertising Course Syllabus
Embark on a Journey of Success with Our Programmatic Advertising Curriculum!
Elevate your expertise in programmatic advertising with our comprehensive curriculum. Our Programmatic Advertising course syllabus covers everything you need to know to excel in this dynamic field. From understanding programmatic principles to mastering advanced optimization techniques, our curriculum is designed to equip you with practical skills and industry insights. Explore topics like ad fraud prevention, attribution modeling, and programmatic campaign measurement, guided by experienced instructors. Join us and unlock your potential in programmatic advertising.
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Programmatic Advertising Training Curriculum
Embarking on a journey to master the intricacies of programmatic advertising requires a robust framework. A well-designed Programmatic Advertising certification syllabus ensures comprehensive coverage of essential topics. From understanding the programmatic ecosystem to mastering real-time bidding strategies, the Programmatic Advertising training curriculum provides a solid foundation. Students delve into ad tech infrastructure, audience targeting, and campaign optimization techniques. With a tailored Programmatic Advertising course curriculum, individuals gain the expertise needed to excel in this rapidly evolving industry. The benefits of a comprehensive Programmatic Advertising certification curriculum extend beyond acquiring theoretical knowledge. Such a Programmatic Advertising training syllabus equips individuals with practical skills vital for success in the dynamic digital advertising landscape. With a focus on real-world applications, students gain expertise in ad buying, targeting strategies, and campaign optimization.
Syllabus
Introduction to Programmatic Advertising
- Evolution of programmatic advertising
- Online advertising platforms
- Understanding IAB
- Concept of programmatic advertising
- What are audience data
- Future of programmatic advertising
- Benefits of programmatic advertising
- Challenges of programmatic advertising
- Compare Google Ads with Programmatic
- Various ad frauds
Real-Time Bidding
- Different types of programmatic advertising
- Understanding RTB & its components
- The working principle of RTB
- Understand the difference between Programmatic buying & RTB
- Bid Request
- Bid Response
Programmatic Deals and introduction to SSP and DSP
- Different types of deals/auctions in programmatic advertising
- Introduction to DSP
- Introduction to SSP
Publishers and Advertisers in RTB
- Understanding Ad Exchanges and Ad serving
- Ad Network Vs Ad Exchange
- Understand SSP
- How SSP works
- Different SSP’s
- Understand DSP
- How DSP works
- Different DSP’s
- Meta DSP
ATD and Audience Data
- What is ATD’s
- How ATD is different from DSP
- Types of audience data
Data Management Platforms
- Understand DMP
- Different DMP platforms
- DMP for advertisers
- DMP for publishers
- How DMP users are billed
Ad Servers and Attribution Models
- Ad Servers
- Line Items and Publisher tags
- Understanding attribution
- Different attribution models
- Comparison between the different attribution models
Ad Units, Display Ads, and Video Ads
- Understanding Ad Units
- List and understand the different ad types
- Understanding different web feeds
- Video Ads
- IAB standards for video ads
- VAST Vs. VPAID
- Recommendation widgets
Cookies and Different Auction Pricing
- Understanding Cookie
- Different types of cookies
- First price RTB auction
- Second price RTB auction
- eCPM
- Important terms related to programmatic advertising
Ad Verification and Waterfall Model
- What is Ad Verification?
- Need for Ad Verification?
- How Ad Verification Works
- Ad verification vendors
- Working on the waterfall model
Ad Trafficking
- What is Ad Trafficking?
- Who is an ad trafficker?
- Ad Trafficking and Display Trafficking
Understanding Advertising Technology Updates
- GDPR
- Ads.Txt
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Programmatic Advertising Course Syllabus
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