Marketing is a comprehensive career field. It offers different career options for individuals. Particularly, this field helps individuals who are fascinated to use their skills to advertise and sell services and products to customers in different domains. 

However, at some point in their career, most marketers think about shifting to a new industry. Thankfully, they can move to a more non-traditional marketing role. When they do this shift, they can use the skills that they have gained from their previous marketing roles. Have you been working as a marketer? Would you like to know about the alternative careers for marketers? If so, you are in the right place. You can learn about the alternative career choices available for marketers like you:

11 Alternative Career Choices for Marketers

1. Product Management Career

As a marketer, you might have a deep understanding of customer preferences and needs. So, you can choose a product management career. As a product manager, you will be responsible for:

• Development and execution of strategies for existing and new products.
• When it comes to new products, you will have to participate right from concept to launch
• As a product manager, you will work closely with cross-functional teams like sales, design and engineering
• The cross-functional team working is important to make sure that the product meets the needs of customers and generates revenue
• Your marketing skills like customer segmentation and market research will help you succeed in the product management career.

2. Campaign Manager

Nowadays, as you know, many businesses show intent to set up marketing campaigns. Most importantly, most organizations wish to frame the best online marketing campaigns. Your responsibilities as a campaign manager will encompass the following:

• You will be responsible for coordinating and planning the campaign event
• Also, you will be responsible for the promotion of the project. It can be anything like marketing initiatives or political campaigns
• You will be responsible for ensuring that the campaign attains its objectives promptly
• Most organizations provide campaign managers with a budget. When you are given such a budget, you make sure that the budget can be allocated to different marketing channels.
• You will make sure that you get the highest possible return from the budget.
• As a campaign manager, you will take different roles like:
• Marketing Specialist
• Marketing campaign manager
• Brand campaign manager
• Media campaign manager
• Marketing Manager

3. Business Development Manager

As you are looking for alternative careers for marketers, this is one of the high-paying choices. When you take up this position, you will function as the point of contact for potential clients. You will be responsible for providing a knowledge base to your clients on business goods and services.

• The business development manager will supervise a division expansion
• In this position, you will collaborate with your sales staff
• In association with the sales team, you will create practical ideas
• Further, you will negotiate contracts
• Your primary responsibility as a business development manager will include:
• Developing client proposals
• Improving sales and 
• Researching organizations

4. Recruitment Consultant

You might wonder how can a marketing expert become a recruitment consultant. As a marketer, you will be responsible for the development of strategies to attract customers. In the same way, you can provide ideas to the HR teams to improve their recruitment strategies. In turn, the recruitment team can attract qualified candidates.

• Your acquisition and sales skills can benefit recruitment teams
• With your industrial knowledge and professional network, you can locate qualified candidates with ease
• By locating candidates, you can match them with ease with available positions
• With your organizational, negotiation and communication skills, you can provide the best recruitment consultation service to organizations.

5. UX Designer

UX stands for user experience. As a UX designer, you will be responsible for designing digital products. In this position, you will be responsible for designing products that are enjoyable and easy to use for customers. Your responsibilities in this position include:

• Understanding the needs of customers
• Designing products that meet the needs of customers
• Your branding ^kills can bring value as a UX designer

UX designing is a growing field. So, you can find job openings for this position in many large and small organizations.

6. Brand Manager

One of the alternative careers for marketers is the brand manager career. In this position, you will be working with the world’s smartest and biggest brands. In this position, you will have a lot of responsibilities. Your knowledge of spreading brand awareness will help you take up the role of a brand manager. You already have an in-depth understanding of the market. So, your experience as a marketer will help you take up the brand manager position. 

7. Account Manager

If you are not from a commerce background in your academics, you might wonder how to become an account manager. But, the thing to remember here is that the duties of an account manager encompass establishing long-term associations with a portfolio of clients. Also, you will be responsible for networking with crucial corporate leaders and stakeholders.

Also, you will ensure that your organization’s solutions are delivered effectively promptly as per the needs of customers. You will do this with cross-functional internal teams. Further, you will be managing the accounts of your clients. If you are a person interested in new career opportunities, you will learn account management with ease as well. 

You will preserve and establish client relationships. You will supervise a group of account managers. They work together to meet the operational needs of assigned segments of clients.

You will find this position easy as you will already have the following skills as a marketer:

• Problem-solving ability
• Computer skills
• Communication skills

Also, as an account manager, you will establish relationships with clients and will be resourceful, flexible, organized and analytical. You might have managed these things already as a marketer. So, you will love your career change as an account manager.

8. Relationship Manager

Relationship management is among the alternative careers for marketers. You will be responsible for improving business relationships between clients and firms to improve business functions. 

When you choose this career, you can work for large corporations, financial institutions and banks. As a marketer, you will have a strong knowledge of the B2B sector. Also, you might already have excellent relationship-building skills. So, this skill will help you when you choose the alternative relationship manager career. For this role, you should have the following skills:

• Promotional and sales skills to improve client perceptions and relations
• Also, you should have active listening skills 
• You should have a detailed understanding of the industry 

You might already have these skills as a marketer. So, the relationship manager position will be of great help to you.

9. Digital Marketing Expert

One of the alternative careers for marketers is digital marketing expert or digital marketer. In this role, you will learn many new skills like:

• Content marketing
• Email marketing
• Social media marketing
• Search engine optimization

You might have experience as a marketer in the real world. But, when you gain knowledge in the above-mentioned areas of marketing, you can become a digital marketing expert. This is a rapidly growing niche with many jobs available in B2C and B2B organizations.

10. Customer Success Manager

In this position, you will also be called the client success manager. As the name of this role defines, you will be responsible for attaining customer success. Satisfying customers is the main goal of any business. Only when the customers are satisfied, they will show interest in buying a product or service. So, this is a key role in many organizations these days.

Overall, you will be responsible for the smooth relationship of your organization with customers. You will ensure that customers feel personally connected with your brand. Only then, you can stay on top of the competition. With many businesses operating in the same niche, customer satisfaction is the key motto. So, you will find this career interesting.

11. Sales Personnel

If you wish to move away from your role as a marketer, you can choose to enter the sales domain. Members of the sales department in any organization are the primary point of contact with clients and prospects. In this role, you will be explaining the benefits of your products and services to customers. Your responsibilities as a salesperson will be as follows:

• You will locate and educate potential customers
• As a salesperson, you should be educating your present customers about your organization’s new products and services
• You will be supporting customers related to your business products and services
• You should have strong communication and interpersonal skills
• Also, as a salesperson, you will be responsible for maintaining a positive relationship with your business customers for future sales.

Conclusion

A marketer can also become a human resource specialist, public relationship expert, web developer or project manager. Before you think about a shift in your career, you should research different roles and companies. Also, you should keep your skillset in mind. Further, prepare a portfolio so that you can show it to your prospective employer to gain their confidence in your skills.